Pearl millet (Pennisetum glaucum) is third important millet crop in Tamil Nadu after Maize and Sorghum. The total cultivable area in Tamil Nadu is 185083 ha. Farmers getting lower yield due to Lack of adoption of improved varieties and lack of awareness about Improved Production technologies. KVK introduce COH 10 high yielding pearl millet hybrid with Integrated Crop management Practices though Front-Line Demonstration. The CO H 10 Pearl millet hybrid recorded 35 percent higher grain yield than others farmers practice under similar conditions. It also recorded the higher net income Rs.625590 and BCR of 4.06 due to higher market preference. The adoption of new short-duration pearl millet hybrid along with good practices like MN mixture application, changing the time of sowing and other drought management practices leads the yield up to 35 percent under rainfed situations. Regarding the Post Harvest Management and Value Addition aspects the selected farmers and farm women were trained and equipped with practical skills in processing, packaging, branding, and quality control. They also gained enhanced knowledge (4-81%). Simple method for nurturing and promotion of Agri Enterprises is Start Small, Scale Gradually - Pilot → learn → improve → expand and continuous technical and handholding support which help the entrepreneurs for building confidence and Sustainable growth.
