Bird of Paradise (Strelitzia reginae) is a high-value ornamental flower gaining popularity in floriculture due to its unique appearance, vibrant colours, and long vase life. The favorable agro-climatic conditions of Yercaud in the Shevaroy Hills such as moderate temperatures, well-drained soils, and adequate rainfall make it highly suitable for its cultivation. The crop requires well-drained, fertile soil, moderate sunlight, and semi-cool temperatures for optimal flowering. It is relatively low-maintenance, though proper fertilization, support for flower stalks, and pest and disease management are essential for good yield. Plants begin flowering in 2–3 years and can produce economically for up to 8–10 years. With increasing demand in urban markets for floral arrangements and decorations, Bird of Paradise offers strong market potential. It provides good income opportunities for tribal farmers, especially in hill regions like Yercaud, and contributes to livelihood improvement through diversification, employment generation, and sustainable agriculture.
Bird of Paradise (Strelitzia reginae), Profitable Cut Flower, Yercaud Hills
