Guntur district, popularly known as the “Land of Chillies” in Andhra Pradesh, represents the core of India’s chilli economy, producing export-oriented. In recent years, chilli production in this region has been increasingly threatened by Chilli Leaf Curl Virus (ChiLCV), a begomovirus transmitted by the whitefly Bemisia tabaci. The disease induces severe leaf curling, stunting, reduced flowering and drastic yield losses, particularly when infection occurs during early vegetative stages. Favouring the high cost of chilli cultivation, frequent disease outbreaks result in substantial economic losses (60-98%) for farmers and prompting shifts to other crops. Strengthening integrated disease management, vector surveillance, extension support and development of virus-tolerant cultivars is crucial for increasing productivity and ensuring long-term resilience of the Guntur chilli production system.
Adoption of Happy Seeder for lentil cultivation increases overall productivity and reduces cultivation costs. Many farmers used to burn the crop residues after harvesting, addressing pollution of environment and soil health. The Happy Seeder helps to overcome the issues by managing crop residues, land preparation, and sowing seeds at a single time, saving labour, time and other inputs resulted in enhancing production efficiency.
Bird of Paradise (Strelitzia reginae) is a high-value ornamental flower gaining popularity in floriculture due to its unique appearance, vibrant colours, and long vase life. The favorable agro-climatic conditions of Yercaud in the Shevaroy Hills such as moderate temperatures, well-drained soils, and adequate rainfall make it highly suitable for its cultivation. The crop requires well-drained, fertile soil, moderate sunlight, and semi-cool temperatures for optimal flowering. It is relatively low-maintenance, though proper fertilization, support for flower stalks, and pest and disease management are essential for good yield. Plants begin flowering in 2–3 years and can produce economically for up to 8–10 years. With increasing demand in urban markets for floral arrangements and decorations, Bird of Paradise offers strong market potential. It provides good income opportunities for tribal farmers, especially in hill regions like Yercaud, and contributes to livelihood improvement through diversification, employment generation, and sustainable agriculture.
